Jytte fra Marketing er desværre gået for i dag

He has received plenty of attention, the good Morten Münster, partly by hyping this book. He has done so partly by making sure that it sold out fairly quickly, so that you had to put yourself on a waiting list. After all, we all want what is in short supply. That is one of the tricks that behavioural design has to offer. And behavioural design is precisely what the book is about. So you might say that he lives the message he himself preaches. The book is written in a catchy and humorous style with a string of little stories, curiosities and links to some of the rather absurd processes and strategies that we are all subjected to in our workplaces in order to make change happen. The premise of the book is that people in the real world do not behave like the people we build all our usual strategies for. In this way the book aligns closely with brain research and offers a number of perspectives and a method consisting of four steps for influencing the way we all actually act in everyday life.